Privacy Policy

This Privacy Policy outlines how William A. McNeil Pty Ltd, trading as TrailMaster, collects, uses, maintains and discloses information collected from users (“User”) of the TrailMaster website “https://trailmaster.com.au/”.

This policy applies to the Site and all products and services offered under the TrailMaster brand.

 

Personal Information We Collect

We may collect personal information from Users in various ways, including when Users:

· Visit our Site

· Register an account

· Place an order

· Subscribe to our newsletter

· Contact customer service

· Participate in promotions or surveys

Personal information may include:

· Name

· Email address

· Phone number

· Billing and shipping address

· Payment details

Users may visit our Site anonymously. We collect personal information only if it is voluntarily provided. However, choosing not to provide certain information may limit access to some features of the Site.

 

Non-Personal Information

We may collect non-personal identification information whenever Users interact with our Site. This may include:

· Browser type

· Device type

· Operating system

· IP address

· Internet service provider

· Technical connection information

This information is used to help improve website functionality and user experience.

 

Cookies & Tracking Technologies

Our Site may use cookies and similar technologies to enhance user experience and analyse website traffic.

Cookies help us:

· Remember user preferences

· Improve website performance

· Understand how visitors use our Site

Users can adjust browser settings to refuse cookies. Please note that disabling cookies may affect website functionality.

 

How We Use Your Information

William A. McNeil Pty Ltd may collect and use personal information for the following purposes:

To Process Orders

Information provided when placing an order is used to fulfil and deliver your purchase.

To Provide Customer Support

Your information helps us respond to enquiries and support requests efficiently.

To Improve Our Website & Services

We may use feedback to improve our products, website functionality and overall customer experience.

To Send Updates & Marketing Communications

With your consent, we may send emails regarding your order, new products, promotions or updates. You can unsubscribe at any time.

 

Payment Security

We do not store full credit card details on our servers.

Payments are processed securely through trusted third-party payment providers that comply with industry security standards.

 

How We Protect Your Information

We adopt appropriate data collection, storage and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information.

While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure.

 

Sharing of Personal Information

We do not sell, trade or rent Users’ personal information to third parties.

We may share information with:

· Shipping and logistics providers

· Payment processors

· Technology service providers

· Marketing service providers (where consent has been given)

We may also share information if required by law.

 

Access & Correction

You may request access to or correction of your personal information at any time by contacting us.

 

Changes to This Privacy Policy

William A. McNeil Pty Ltd reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date.

We encourage Users to review this page periodically.

 

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this Privacy Policy. Continued use of the Site following any changes constitutes acceptance of those changes.

 

Contact Us

If you have any questions regarding this Privacy Policy, please contact us:

William A. McNeil Pty Ltd Trading as TrailMaster 400 Foleys Road Derrimut VIC 3030 Australia

Phone: (03) 8390 3333 Email: sales@mcneil.com.au

Last updated: 16 February 2026

Mission and Vision

Our Mission

We inspire and empower adventurers of all ages by designing innovative outdoor products and providing exceptional customer support. We’re committed to making decisions that benefit our community, our customers and most importantly our love for the great outdoors.

Our Vision

Imagine us, the ultimate Trailmaster®
for affordable outdoor adventure.
Where innovation meets quality and
we give confidence and support to our
community of adventurers.